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A 3 Step Guide to Successfully Preparing Your House to be Sold

admin — Fri, 31 Jul 2009 12:50:13 +0000

There is a set of steps a real estate agent needs to take in order to prepare a property to be marketed effectively so that the home can be sold for its highest value in the most efficient amount of time. Although there are a number of variations on this procedure the following steps are needed to achieve the best result. Make sure to review this list and evaluate the Agents answers when you speak with them.

Step 1: Agent Interviews Interview several Realtors, the most satisfied clients are the ones who have interviewed other Agents; by knowing who else was out there they are confident right from the outset that they have made the right decision.

Step 2: Sign an Exclusive Listing Agreement Once you have decided on your Agent it is standard for them to ask you to sign an exclusive listing with them. This document will reassure the Realtor that the homeowner has made a decision and will be loyal to the selected Agent. Once the Agent has this reassurance they will start to invest their time and money into marketing the property.

The property is listed ‘Exclusively For Sale’ at 5% or 6% commission. The exclusive period usually lasts a week or two while the prep-work is done (pre-inspection, photography, home staging, floor plans, decor etc…). If the home is ‘double-ended’ and the Agent is not in competition, the Agent will normally be receptive to discussing a reduction in the commission. Double ended means that the listing Agent sells it to a client during this exclusive period. There is a specific set of rules that will allow the Agent to negotiate in good faith on behalf of both parties. I believe that this is actually not fair to the Seller since you sign a listing with them vowing to work in their best interest. It is appropriate to ask the listing Agent’s Broker to negotiate on behalf of the purchaser. This way both parties still receive fair representation.

Step 3: The House is Staged There are many different things that have to happen before a property can be properly marketed. Most of these items have to do with getting the property shined up and ready to be photographed and subsequently shown. This process is typically referred to as ‘Staging’ a home.

Staging can mean anything from a new coat of paint and some fresh flowers to entirely re-decorating and furnishing a home. There is great value in staging because it helps market a home to a broader audience then the current owner’s individual taste. This can be a very touchy subject because most people take great pride in their home, as they should, and think that it already looks its best. Unfortunately a lot of Buyers might not have the same appreciation for lime coloured paint or they may have trouble seeing how big the room is past all the boxes of receipts and tax papers from 1976.

It is usually the clutter and minor deficiencies that the home owner doesn’t notice anymore. They tell themselves they will get around to fixing it eventually and just never do. This is where the Agent has to be cautious not to overstep their boundaries, but make it clear that the goal is to sell the home for the most amount of money and it is therefore necessary to appeal to the widest audience possible. Quite often an agent will recommend a ‘Fluffer’ or ‘Stager’ to do this because that way they don’t have to be the bad guy. The goal of staging is to make the house desirable to everyone who would be looking in their market.

The Agent should shoulder the costs of all the marketing, but the homeowner is expected to pick up the costs of staging and any pre-inspections. These are suggestions that will net them more money at the end of the day and stay with the house after sale.

At this point the house is ready to be professional photographed and subsequently marketed. Don’t underestimate the value of having your home professionally photographed. Pictures form the basis of any marketing campaign. To sell your house for the most amount of money in the least amount of time you need you home looking its absolute best.

11 Tips for Buying a Home

admin — Tue, 28 Jul 2009 11:43:36 +0000

Use these 11 great tips for buying a home to get the best deal on your home purchase.

1. Location, Location, Location! Look for a location in that has the potential for growth, this is the best advice when investing in real estate. If the house you choose in Toronto is not exactly as you’d like it to be, you can always renovate and change things. You cannot renovate an entire neighborhood.

2. The best Toronto investment properties are sometimes the ones that require the most work. Sometimes you can find a great fixer-upper in a popular area. When investing time and money into remodeling, not only will you have a great place to live, but you have a home that has been designed to your liking and will get a much better return on your investment.

3. Remember you can always expand Typically it is a good idea for clients to think into the future and see the broader picture. Will the property be suitable within the next few years? If not, it is a good idea to see if the house can be expanded to accommodate a larger living space. This could be in the form of a finished basement or adding an addition. If major renovations are required, check into whether or not there are any building restrictions for the neighborhood. It is a good idea to find it beforehand than when you are actually facing the prospect of buying Toronto building permits.

4. Check into the schools in the area. Even if you do not currently have children, if you are thinking about it in the future, it is a good idea to check into the local schools. Having a good school in the area is something a potential homebuyer should never overlook. Oftentimes, a family will move into a particular neighborhood to be within the district of a favorable school.

5. Perform a personal credit check now. Before applying for a mortgage in Toronto, it is a good idea to perform a personal credit check. If your credit report contains any errors, you can have it rectified before any financial institution makes the discovery.

6. Clean up your credit. Making any credit report repairs can sometimes be as easy as making timely payments. Even if you have had bad credit in the past, you can turn it around and the bank or financial institute can be surprisingly forgiving. This is why it is imperative to check on a credit report prior to shopping the Toronto real estate market.

7. Never underestimate the value of an energy efficient home. An energy efficient house can save you thousands of dollars over the course of time. More and more people are seeking energy efficient homes, it is a common request more real estate agents are hearing every day.

8. How far is the daily commute to work? If you are giving serious thought to a particular home, a good idea is to make a test run to see how the traffic flows in both directions during the average daily commute.

9. How low are the rates? Lock in a secure mortgage rate for as long as possible, if the rates are low and there is no chance of rates dipping any lower it can equal to saving a substantial amount of money over time.

10. Avoid Toronto houses that tilt. Gaze at the house you are interested in from across the street, if the house tilts you definitely need to move on to the next property. Just because the floors of a home are uneven does not mean the house necessarily tilts, to verify if this is the case you will need to have an inspection done. A tilt is indicative of foundational issues; it is a problem with the potential to drain finances when it comes time for making repairs down the road.

11. Remember resale value. When you are considering purchasing a Toronto property, keep the potential for resale in mind. Do not let it determine your every thought, however, at some point you may want to sell the home so it is a good idea to keep the thought in the back of your mind.

How to Hire a Real Estate Agent and Save Money

admin — Fri, 17 Jul 2009 11:15:42 +0000

Real estate agents charge fees; money that could otherwise be going into your pocket. At least that’s the misconception amongst many home sellers. But is that the reality of the situation? Do real estate agents really take up a large portion of your house sale price? Does a professional real estate agent really cost you that much?

The first thing to acknowledge is that yes, a real estate agent is going to charge you a commission. However, he’s not getting something for nothing. In fact, when you realize what the real estate professional does, you’ll understand that although he does charge you a fee, you are not actually out of pocket. So what does a real estate agent do, and how do they earn their money?

The first thing that a real estate agent brings to the table is an up-to-date working knowledge about houses in your area, what price they are currently selling for, and who’s buying them. This is invaluable because they know exactly the kind of target buyer who will be interested in taking a look at your home with a serious interest in buying it. This kind of buyer is often already qualified so that if they like what they see, you’re more likely to see the sale through to closure than if the buyer hasn’t even started trying to raise finance to buy a home.

An experienced real estate professional will be able to advise you on what needs to be done to your home in order to sell it at the best selling price for your type of home in your area. It could be that his list is actually shorter than yours based on how much return you will get for investing time and money in repairs and updating such things as drapes. You may know your home better than he does, but he knows what sells, and his knowledge on how to place furniture in order to maximize natural light etc could make the difference between selling and not.

Selling a house isn’t like going to the store, picking an item off the shelf and buying it. There a lot of legalities and paperwork to be covered before a closing a house sale. A real estate agent works with this paperwork on a daily basis. They know how to simplify things and get the official process taken care of as quickly as possible. They will negotiate on your behalf with the buyers, the financial people and the legal people so that all the ends are tied up neatly and you won’t have a legal case on your hands in the future because of a form that didn’t get filed, or a negotiation clause that was forgotten in the excitement.

On the surface, it may seem that a real estate agent is there to take your money, but in actual fact, his experience and knowledge will help you speed up the process, and because of his negotiating skill, could put more money into your pocket than you pay into his.

by Brad Sage

About the Author:

RealtyStock.com is a free unbiased Toronto real estate listings website that is designed to help Toronto home buyers find properties for sale. We have simplified the Toronto real estate search process by listening to the market.